How To Sell Land On Zillow | askBAMLand

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If you are a real estate owner and are looking to sell your property, there is no better way to get your land on the market than with Zillow.

To sell your land on Zillow you will need to create an account on their website, write an accurate property description, and provide a quality visualization of your property. In addition, you can sell your land easier by utilizing some real estate tactics to make your land stand out on the market.

Selling land can be a huge commitment and generally requires a lot of work - not to mention patience. These major financial transactions can be some of the larges that most people make in their lives, which is why there can be a lot of pressure built around selling off property. Luckily, Zillow makes life easier on all of us by providing an intuitive real estate marketplace, which has proven to make this process a whole lot easier. Zillow makes selling your land practical, efficient, and with much less stress than traditional real estate transactions. We are going to take you through everything you need to know to sell your land on Zillow.

Before you sell your land on Zillow, you should be sure that you have read all of Zillow’s terms and conditions. Furthermore, to guarantee that you are getting a fair price for your property, you should have a professional appraiser confirm the value of your land.

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Selling Your Land

Whether you have dealt with land sales and acquisitions in the past or not, it comes as no surprise that there can be a lot of work involved. While you can expect to have to do some footwork to successfully sell your land on Zillow, you will find that this incredible real estate marketplace takes away a lot of perceived obstacles.

Having your land listed on Zillow saves you from having to do any kind of other digital or even physical promotions for your property. That’s not to say you shouldn’t be resourceful and utilize all of the tools you have available, but it does mean that you will likely be able to sell your property exclusively through your listing on Zillow.

There are a few procedural steps you will have to go through before you can begin selling your land. In addition, you should try to implement some clever real estate marketing strategies to help your land stand out so that you can get a quick sale at your desired price.

Let’s take a look at the process of selling your land on Zillow and how you can make your real estate sale more efficient.

Zillow Account

If you do not already have an account on Zillow, you will need to create one to start the process of selling your land.

Firstly, you must go to Zillow’s official website and click on the ‘Join’ section of their webpage.

This process is easy and only requires that you provide general information about yourself as a member of the real estate marketplace. You can expect to give Zillow your email address, created password, as well as your NLMS number.

This will then be reviewed by Zillow and you can continue through the listing process.

Property Description

Selling your land on any platform and through any service, whether it is digital or physical, will require that you give a detailed description of your land. A potential buyer will not take your property ad with serious consideration if they think that the seller lacks professional integrity.

With that being said, you are going to want to create a well-detailed and polished description of your land to make your property sale on Zillow quick and practical. As interested buyers scroll through Zillow’s property options, they are going to vet the choices that are listed and shortlist the ones that match their specifications and catch their eye.

As you write out your description, provide the viewer of your listing with all of the essential specs such as the dimensions and size of your land. If you are not sure what the size of your property is, you should check the deed of your land or hire a professional to come to survey your property.

In your description be sure to include any and all of the selling points of your land. If your land is developed, give details as to what kind of developments your property has. If your land has been developed for residential or commercial use, you should let your buyer be able to read the ways the land has been used in.

In addition, be sure to include the condition of the land itself, as well as any developments on the property. If the land has a home that has recently been remodeled, provide details as to what kind of work has been done on the residence to increase your chances of catching the eyes of hot leads.

Sales Tips

There are a lot of tricks and tactics that real estate investors utilize to better their chances of selling off properties. If you are already working with a real estate partner and creating your ad on Zillow together, they should be able to help point you in the right direction.

However, if you are ambitiously aiming to sell your land on your own, you will find that Zillow is a great resource to utilize. With that being said, incorporating some real estate sales tactics could greatly increase your chances of selling your property quickly.

After you have finished creating your account and have successfully listed your property on Zillow, be sure to check up on your listing to see how your ad is doing. If you are receiving calls and emails from interested buyers, you are probably set and do not need to make any alterations to your listing.

On the other hand, if your property listing is not getting a lot of attention and is not generating leads, then you should try to implement the following techniques to better your chances of selling your land on Zillow.

Compare Properties

When you are on Zillow, try pulling up your property and then go through other properties that are similar to yours. As you scroll through your competition, carefully analyze what other people have done with their listing and pay attention to ads that grab your eye.

You will likely find that some ads on Zillow are much more attractive than others and tend to stand out in the marketplace. Shortlist some of the ads that you thought were excellent and compare how those listing are to your own.

If you find that your listing is lacking in a quality description or does not have professional visualization, then making adjustments as needed can help your ad shine in the competitive marketplace.

You should also check the price that other sellers are asking for properties that are similar to yours. If you find that other people have land that is significantly cheaper than yours with similar features and specs, you may need to adjust your price.

Furthermore, you can utilize a clever real estate tactic by reviewing properties near your location and then set a price that is slightly lower than theirs. This can help weed out some of your neighboring competition and increase your chances of a quicker sale.


If you already have a good estimate of what your land was worth, you likely did not bother hiring an appraiser to assess your land. While it may not be necessary to seek the service of an appraiser, if you aren’t completely sure, it may pay off in helping you sell your land on Zillow.

By having a professional appraiser come to review your property, you can get a second opinion to confirm what you already know about your land or you may discover that there is more than meets the eye to your property.

By hiring someone to do an official valuation of your land - or even a professional to conduct an Environmental Impact Report, you may find that your land is worth considerably more than you thought.

If the appraiser finds that you have a variety of natural resources on your property such as fresh water, fertile soil, or potential fossil fuels, then the cost of your land can go up significantly, which can expand your range of interested buyers for a quicker sale.

Having a second opinion of a professional is always a wise approach for selling off property.


Brittany Melling

Brittany Melling

Brittany has been in the land business since 2020 when the world was starting to shut down. Since then, we’ve sold to dozens of people from ATV weekend warriors to camping enthusiasts to retired truck drivers. Our inventory spans mostly in the western United States. We’ve been trained by experience, land acquisition courses, and hundreds of hours meeting with county assessors and clerks, zoning officials, realtors, and land investors. We’ve answered hundreds of questions from people regarding the buying and use of land.

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