How To List Vacant Land On Zillow | askBAMLand

This article may contain affiliate links where we earn a commission from qualifying purchases. The images and content on this page may be created by, or with the assistance of, artificial intelligence, and should be used for entertainment and informational purposes only.

Selling real estate online has never been more practical thanks to Zillow - and you will be amazed at how easy it is to list your vacant land.

To list your vacant land on Zillow you have to create an account on their website. After creating your account you will need to pull up the tab for listing a property where you will provide detailed information on your land, photos of the property, and then a final listing authorization.

Getting involved in real estate can be intimidating - regardless of whether you are a buyer or a seller. There is a lot of commitment, paperwork, and financial responsibility on either side, which requires time and patience. The rise of the internet has made all of our lives so much more practical and convenient- and this is especially the case for the real estate trade, which is why Zillow is one of the most hands-on ways of getting your vacant land parcel on the market. This incredible real estate resource makes selling properties a breeze - and takes away a lot of the headaches that come with traditional real estate sales. To make life even easier on you, we are going to take you through the entire process of listing your vacant land on Zillow.

Before you commit to listing your vacant land on Zillow, you should be sure that you have an accurate idea of the value of your property so that you are getting a fair return on your real estate sale. In addition, you should carefully review all of Zillow’s terms and conditions before officially putting your listing online.

Table of Contents

Zillow Land Listing Process

Utilizing Zillow for listing your vacant land on the real estate market is one of the best ways to get your property out on the internet for getting a quick sale. This trusted online real estate marketplace is a pioneer of online real estate and has been in the business for over 15 years.

Since its launch, Zillow has helped countless people get their properties onto the marketplace with successful results. At the end of the day, when you entrust an individual or organization with the sale of your vacant land parcel, you are going to want to make sure that you are in good hands.

In addition to increasing your chance of getting a quick buyer for your vacant land, Zillow will help you with networking your property across its platform so that you are able to generate leads instantaneously. This has been a revolutionary real estate tool and has helped simplify so many obstacles that tend to come with property transactions.

With that being, you are going to want to make sure that you have all of that accurate information regarding your property before you begin your listing process. When dealing with real estate, you should keep in mind that the better prepared you are for selling your vacant land on Zillow, the more likely you will be able to attract serious buyers and generate quality leads. Let’s dive into the steps of listing your vacant land on Zillow.

Step 1: Make An Account

The first thing you are going to want to do is to go online and go to Zillow’s official website.

Once you are on their web page, you will be required to create an account with Zillow in order to utilize their service. The account creation process is very straightforward and will request similar information as other online services.

To start you will need to go to the ‘Join’ tab, which will prompt you to create a password for Zillow - and you will provide your email address. After this, you must agree to be a mortgage lender and industry professional to continue the process.

You must then have your NMLS number handy to provide those details to Zillow so that it can scan your information through its database. This is all part of Zillow’s authentication process to ensure that there is no duplicate information or fraudulent discrepancies, which real estate scammers may attempt to utilize.

Once the authentication process has been taken care of, you will need to select the appropriate information in a drop-down menu that matches your NMLS number.

Finally, you will need to provide a photo of yourself for your Zillow profile. This can help identify you as the seller later on during your listing process.

Step 2: Property Description

Providing any potential buyers with as much information as possible can really help you stand out in the real estate market, which is why you should have all of your vacant land details handy.

You will likely be able to find all of this information in the deed of your land, which you acquired when you originally purchased your land.

Land Value

If you happen to not have your deed available to you, it may be wise to consider hiring an appraiser to come to evaluate your property. This can be very useful for getting a professional opinion on the size dimensions of your land, as well as a figure of what the property is ultimately worth.

Giving an accurate selling price for your vacant in your description is crucial. This will help ensure that you are getting a fair price for your property, but it will also help narrow down serious buyers. The appraiser will determine this based on the condition of the vacant land, its environmental qualities, as well as its location.

Land Specifications

A serious buyer is going to want to know as much about your property as possible before committing to an inspection. It’s crucial that you provide as many details as possible in your description.

Be sure to add the exact size of your property; dimensions and square footage. In addition, provide information on the overall condition of the land and its features; type of terrain, amount of vegetation (if any), and natural resources.

You should also give details about what the surrounding environment of the vacant land is. Let your buyers know if there is a city or town in the area, if you have farmland around you, or if the surrounding area is raw and undeveloped entirely.


Having your address listed in your property description is essential for buyers to take your ad seriously. The problem with some vacant lands is that their address can be a bit obscure depending on where they are located.

Since a lot of vacant lands usually don’t have mailboxes, providing a concrete address to your potential buyers can be challenging. In addition, vacant lands that do have physical addresses tend to experience location glitches with navigation apps, which could alter the physical location of your property.

If you have a legitimate address for your vacant land, confirm with a navigation app that the pinpointed location is the correct one for your property. If it is not, Zillow provides a satellite map feature that allows you to locate your vacant land and set a pinpoint for your property manually.

With that being said, it helps to have a physical address to add to your vacant land description, which is why you should try to find out what it is before listing your land. The way you can do this is by contacting your local county or building authority. Alternatively, you can inquire at your local post office to see if they have anything on record.

If it turns out that you don’t have an address, then you will need to ask your local country for the parcel number of your vacant land.

Photos & Videos

An accurately written property description is the first thing a buyer is going to access, but after reading your description it really helps to be able to give a visualization of your vacant land.

You will find that providing photos that show your property from different angles will help solidify a buyer’s interest if the specifications have already caught their eye. You should have some professional shots of your vacant land to give your listing a polished look, which you can either hire a photographer for or simply snap some photos with your smartphone.

Next, a video tour that takes the viewer through various features of the property can be a huge boost in giving your potential buyer a better visualization.

If you are having trouble getting access to your property (for example if you live out of state), then you can utilize an online satellite tool to take some primitive shots of your property. This is a much better than having no photos of your vacant land.

Contact Information

It’s very important that you provide Zillow with your accurate contact information. This is not something you will be able to provide anywhere but the official ‘contact information’ section after your property description.

If you add your contact information to the property listing itself, your ad will be rejected by Zillow.

In your contact information section provide a couple of different ways for your buyers to best contact you. You should be sure to provide your buyers with ways to contact you that will be practical for you, but also efficient for generating leads that are genuinely interested in your vacant land.

Listing Authentication

Finally, your ad will go through a quick authentication process with Zillow to confirm that your real estate ad is legitimate.

If you have provided all of the accurate information that Zillow requested during your account creation and property description, then Zillow will confirm your contact information and approve your listing.

Once your listing has been approved by Zillow, you can view the listing for your vacant land and monitor how much traffic and attention your ad gets. If you are finding that your listing is not getting as much attention as desired, try to revamp your product description and photos to attract more leads.


Brittany Melling

Brittany Melling

Brittany has been in the land business since 2020 when the world was starting to shut down. Since then, we’ve sold to dozens of people from ATV weekend warriors to camping enthusiasts to retired truck drivers. Our inventory spans mostly in the western United States. We’ve been trained by experience, land acquisition courses, and hundreds of hours meeting with county assessors and clerks, zoning officials, realtors, and land investors. We’ve answered hundreds of questions from people regarding the buying and use of land.

Read More About Brittany Melling